Smoozi
Desktop software that preserves product decisions and quality standards across AI-assisted and human-led development. It flags drift before human review.
Discuss investmentIrina Bezu
Entrepreneur.
Building software for operationally complex environments.
Entrepreneur and product operator building software for operationally complex environments.
Currently building three products: Availo, a B2B SaaS / CRM connecting staffing companies and employers in the US; Smoozi, a desktop application that preserves product intent and flags drift across AI-assisted and human-led software development; and Praxelos, an analytics service that turns scattered US healthcare and biotech industry sources into structured data for business decisions.
Previously founded and operated a cross-border tech recruiting company and a seven-unit retail business, and led operational redesign and digitalization across a national organization with more than 64 regional entities.
My work focuses on product and operating-system design: defining how complex workflows should work, where decisions sit, and how they translate into software and scalable processes.
I’m also exploring how similar monitoring and early-warning systems can be applied to private capital and Family Office environments.
Current products
Product detailsHow I think
When I look at a workflow, I start with three questions. Who makes the decision? What do they need to know? Where does the work get stuck?
Find me on LinkedInSelected advisory
I advise founders and leadership teams on product strategy, operating-model design and AI-assisted development.
Recent work includes designing a recruitment-to-production workflow for a company with 450+ contractors, setting hiring standards at an HR tech startup, and advising on the startup’s product UX and AI functionality.