A mix of independent ventures, project-based roles, and hands-on work across technology, consumer businesses, and organizational systems.
2024–2026 Product, Systems & Hiring
Built and launched a productized operating toolkit for founder-led businesses, combining structured frameworks and AI-assisted diagnostics around hiring, execution, and organizational bottlenecks.
Built hiring and operating systems for engineering teams and redesigned recruitment-to-production workflows for a network of more than 450 contributors, including CRM logic, data migration, and process consolidation.
Contributed product logic, UX structure, and internal CRM architecture to HR Tech and PropTech teams, including projects within the Sber ecosystem.
2016–2024 E-commerce & Beauty Retail — Founder & Operator
Built and operated seven mid-premium retail units with more than 3,000 SKUs, owning P&L, pricing, sourcing, inventory, supply chain, digital infrastructure, fulfillment, hiring, and operations.
Built acquisition and distribution across owned e-commerce, SEO, paid and influencer channels, Ozon, and Yandex Market.
2014–2021 Product, GTM & Communications
Worked across product launches, positioning, go-to-market, and stakeholder communications in technology, education, real estate, and institutional projects.
Led projects for MGIMO Endowment, an MR Group affiliate, and early-stage technology ventures; shaped GTM for a consumer messaging product later acquired before launch (Nexters).
Secured coverage in Forbes, RBC, and Kommersant and launched a boutique advertising school from concept to initial revenue.